2 3 JAN. 2026 NEWSLETTER THE FORT WORTH STOCK SHOW & RODEO Fort Worth Stock Show & Rodeo January 16 - February 7, 2026 www.fwssr.com Ready to plan your perfect Fort Worth Stock Show & Rodeo day, or maybe three? This issue of Whoa! is your insider guide to experiencing FWSSR your way, whether that means making memories with the kids, planning a date night, gathering friends or supporting the next generation of agricultural leaders. Consider it your roadmap to the moments and experiences that make the Stock Show legendary. Inside, you’ll find familyfriendly ways to explore agriculture through hands-on activities, interactive exhibits and kid-approved attractions across the grounds — the kind of experiences that spark curiosity and keep everyone smiling from morning to night. Looking to switch gears? We’ve rounded up plenty of grown-up favorites, from heart-pounding rodeo action at Dickies Arena to live music, shopping and relaxed spots perfect for sipping, snacking and unwinding. Be sure to stop by the newly renovated Will Rogers Coliseum, where stunning updates enhance the experience while honoring the venue’s historic charm. FWSSR sets the stage for an easy night out or a memorable weekend escape. You’ll also discover meaningful ways to experience FWSSR with purpose, including special events such as Cook Children’s Day, Stock Show Goes Pink Day and the Junior Sale of Champions. However you choose to enjoy it, there’s a place for you at FWSSR. Let this issue of Whoa! be your guide, and get ready to soak in every moment. After all, this thing is legendary. Enjoy Fwssr WITH FORT WORTH PRIDE IT’S TIME TO ENJOY FWSSR CONCOURSE & PUBLIC SPACES The Coliseum’s concourse and public spaces now shine like never before. Renovated flooring, refreshed ceilings and energy-efficient lighting create a welcoming atmosphere for all guests. The gathering areas have been reimagined for better flow and comfort, making every visit more enjoyable. UPGRADED RESTROOMS Even the little details make a big difference. The Coliseum’s restrooms have been fully modernized with upgraded plumbing fixtures, improved layouts, and enhanced accessibility, ensuring comfort for every guest. These updates keep lines moving, make family visits easier, and let you focus on the fun, not the facilities. EXTERIOR ENHANCEMENTS The Coliseum’s exterior has been refreshed to welcome guests with Fort Worth pride. Historic architectural elements have been carefully restored, while a new entrance and improved sight lines create a bright, inviting first impression. These updates honor the building’s legacy while making it easier than ever to step inside and enjoy the Stock Show experience. Rooted in Fort Worth pride and nearly a century of Stock Show tradition, the Will Rogers Coliseum underwent a renovation this year focused on critical infrastructure and behind-the-scenes improvements. Upgraded HVAC and electrical systems, new fire safety measures, and reimagined functional spaces ensure the Coliseum remains safe, comfortable, and versatile for exhibitors, competitors and guests alike. BOOK A TOUR!
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